About LEAP WORKS
A Dover, New Hampshire agency for websites, search visibility, AI automation, AI policy, and brand, serving small and mid-sized businesses across the NH Seacoast, Southern Maine, and the Massachusetts North Shore.
Meet Bret Carmichael
Bret founded LEAP WORKS to bring the way large companies plan, build, and improve their work to businesses that don't have an operations department. He's a designer, a technologist, and a practical problem solver.
Before LEAP WORKS, he led lean management, agile software delivery, and DevOps transformations at a Fortune 100 company. Today he uses that same discipline to help Seacoast businesses get found, take the busywork off their plates, and use AI safely.
- Led lean, agile, and DevOps transformations at a Fortune 100 company
- Certified design thinking practitioner and trainer
- Agile coach
Greater Dover Chamber of Commerce
How we work.
Five commitments you can hold us to.
Plain answers first
No jargon, no runaround. If you ask a question, you get a straight answer, including “that isn't worth doing.”
Only claims we can back up
No made-up results, no guarantees we can't keep. When we share a number, we tell you where it came from.
One partner for all of it
Your website, your search visibility, your automation, and your AI rules should work together. We build them that way.
Local and accountable
A real person in Dover, NH, who replies personally, meets in person when it helps, and stands behind the work.
Big-company discipline, small-business scale
Clear plans, clear prices, and steady improvement, without the enterprise price tag or the paperwork.
What we value.
- Respect.We treat everyone with empathy and respect, and judge success by how people remember working with us.
- Different points of view.We look for opposing ideas and make room for everyone at the table.
- Getting better.Each project should be a little better than the last.
- Joy.Work can be pleasant. We try to make every experience a happy one.
- Doing the right thing.Trust is earned in every interaction, so we act with integrity.
Why rabbits?
Our name is LEAP WORKS, and the leaping rabbit has been our mark for years. Now it has company: each service has its own rabbit, so you always know who's looking after what. Juniper builds websites, Scout gets you found, Sprocket runs the automation, Sage keeps your AI rules, and Bloom shapes your brand.
Based in Dover. Working across three regions.
NH Seacoast
Dover, Portsmouth, Rochester, Somersworth, Durham, Exeter, Hampton, and the towns between.
Southern Maine
Kittery, York, Eliot, South Berwick, Wells, Kennebunk, Sanford, Biddeford, and Saco.
North Shore
Newburyport, Amesbury, Salisbury, Haverhill, Ipswich, Gloucester, Beverly, and Salem.